You have to get new customers in freight companies. Leads generation is the right strategy. Sales strategies are changing with technology. Over the years, it has been shown that online sales can bring many more benefits than offline ones.
Leads may come from various sources or activities, for example, digitally via the Internet, through personal referrals, through telephone calls either by the company or telemarketers, through advertisements, and events. A 2015 study found that 89% of respondents cited email as the most-used channel for generating leads, followed by content marketing, search engine, and finally events.
It is clear that many cargo and shipping companies have not realized this fact and also do not know how much help they could get from the experts. Then it becomes necessary, in order not to fall behind, to use digital marketing strategies to obtain leads.
Join the digital age for leads generation.
Usually, these companies are quite traditional. They still focus on offline methods and are not aware of the benefits of online sales. The time has come for them to join the digital age, and we stand ready to help. Therefore, we decided to share with you some tips for generating potential customers for freight carriers.
Traditional live selling among people is resource-intensive and wears down sellers faster. On the other hand, inbound marketing has excelled in generating leads, which makes conversion rates higher. Sales become much easier! Inbound Marketing is a marketing strategy that consists of sending useful, valuable and relevant content designed specifically for potential customers.
Many companies actively participate on social networks including LinkedIn, Twitter and Facebook to find talent pools or market their new products and services. It’s better to pick a few platforms that you think your target audience is on and which leads to lead generation than to be on all platforms
We will see that the same principle applies to freight forwarders. It’s much more profitable to get prospects who have already consumed educational content because they’re more likely to buy. By the time they get to you, they’ll probably have already studied their options and already know what they want.
In short, Leads generation is an important aspect to obtain customers in freight and forward companies. Another important factor is to build trust with your customers. So review your market strategies.
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